“$7 million for 30 seconds during the Super Bowl, say” crossword clue

Reveal the answer to see why it works and where this clue has appeared before.ADRATE is the answer to the New York Times crossword clue “$7 million for 30 seconds during the Super Bowl, say”. It was last seen in the puzzle of September 8, 2025, where it runs at 29 Across and fills 6 squares. It crosses 6 other entries in that grid — those are listed below and are the quickest way to confirm the letters you already have.